Less

An agency effort about much more.

During a time when so much has been taken away, KSV did what any creative agency would do. We came up with an idea that possessed the power to give something back to those who needed it most.

COVID rates have reached an all-time high. The holiday season is upon us. And our most vulnerable populations are in desperate need of resources and funding to keep them safe and healthy. Which is exactly why we created and launched a limited-edition line of hooded sweatshirts. But these aren’t just any sweatshirts. Each one is missing a very important piece—the pocket. The portion of fabric used to create a reusable mask.

Every purchase makes another mask. Every mask gives back to a community with less.

All profits and masks are donated to a local health center, making Less a wearable act of kindness and a walking reminder of a virus that is far from gone.